Fight for a Fair Beauty Price

Illamasqua - Test 

Today Illamasqua announced that they were cutting their Australian prices by up to 42% on Saturday 1st September. From their Facebook page:

ATTENTION, ATTENTION… ILLAMASQUA AUSTRALIA HAS WON THE FIGHT! Illamasqua are very proud to announce that after almost a month of rallying together with their customers and fans to make a stand against the unfair cosmetic pricing in Australia, they have won the ‘Fight for a Fair Beauty Price’.Illamasqua are pleased to confirm that Illamasqua Australia prices will be reduced across the range, 

with the support of their exclusive retail partner MYER from Saturday 1st September 2012.

The Illamasqua ‘Fight for a Fair Beauty Price’ has sparked conversation with customers, bloggers, media and industry insiders globally, and it is with thanks to the encouragement and persistence of everyone who signed the petition that this is now possible.

Illamasqua Australia will be dropping prices to be more in line with those in their home country of the UK - up to 35% reduction, but on some lines as much as 42%.

To say I am delighted would be an understatement - I am VERY VERY EXCITED THANK YOU VERY MUCH!

The price drop is as a result of their Fight for a Fair Beauty Price campaign, and I see it as a first step to pointing out to cosmetics houses that the Australian market is acutely aware of the fact that we pay far more for cosmetics than the USA, Europe and Asia.

Have we won the fight? I don't think it's over yet - not until we see some more results by the way of other global brands reign in their prices.

Will the Australian Illamasqua counters be doing a roaring trade this weekend? I fairly confidently say yes.

Thanks Illamasqua - I am looking forward to being able to get more bang for my buck and you can bet your eyeliner brush that there will be more Illamasqua product in my makeup arsenal as a result of this!